Get to know Beth, BAO Founder & Formulator

Pronounced: BAY-O, which stands for Beth's Aromatherapy Organic.

BAO Journey

BAO Brand

BAO Skincare is a brand built on the belief that skincare should be simple, effective, and kind to both skin and the planet. Every product is carefully crafted with organic, natural ingredients, designed to nourish even the most sensitive skin.
BAO Founder, Beth

Founded by Beth, who created the brand from her personal experience with skin sensitivity, BAO has grown into a trusted name for those seeking clean, ethical, and sustainable skincare. Now, in an exciting new chapter, BAO Skincare has been passed into the hands of Emma
BAO Owner, Emma

Emma shares the same passion for quality, integrity, and conscious beauty. With Emma at the helm, the brand continues to uphold its founding values while expanding its reach and vision for the future.

Hi I'm Emma

I am on a mission to make as many people's skin happy and healthy as possible

My journey with BAO began with a simple thought—what we put on our skin matters. I discovered BAO, fell in love with the products, and connected with Beth’s story.

When I heard BAO was closing, I couldn’t let it go. Believing in its values, I stepped in to keep it alive. Now, as the owner, I’m committed to simple, effective skincare made locally in Dorset. The future is bright, and I can’t wait to share it with you!

Beth's Story

BAO was founded by natural skincare expert Beth Coldrick. Beth drew on her expertise and personal health experiencea to create a skincare range for skin effected by medications, chemo or steroids and products that deliver noticeable results.

Life in Australia

During her early twenties, Beth spent four years soaking up the nourishing and holistic way of life in Australia. Back then, natural skincare wasn't in the limelight in the UK as much as it is today but it was incredibly popular down under.

Beth fell head over heels in love with all the hippy markets and health food stores, so much so she completed her Natural Beauty Therapy and Nutrition Diploma in Australia in 2006.

Fast forward ten years and Beth had to move back home to Dorset in the UK due to her worsening digestive issues.

Beth’s health journey

Beth lived with the awful symptoms of Ulcerative Colitis and Crohn’s Disease for many years. For those who don’t know, Ulcerative Colitis and Crohn’s Disease are inflammatory conditions that affect the bowel. In short, it’s known as Inflammatory Bowel Disease (IBD) and it’s absolutely draining on the body.

Treatment for IBD started with long term use of steroids. And after 11 years of on and off again treatment, the steroids stopped lessening the IBD symptoms and Beth had really noticed a change in her skin.

The next stage in treatment was a biological infusion chemotherapy, administered through a drip. This intense two-year treatment plan helped with IBD symptoms temporarily but wreaked havoc on Beth’s skin.

Her skin became very sensitive, her lips super sore and dry and her hair, including her eyelashes and eyebrows, started to fall out. Beth knew she had to treat the symptoms of her intense IBD treatments, and she knew how.

It was at this point too, that her doctors decided a stoma would best treat Beth's IBD.

Beth in hospital after her stoma surgery

Beth’s skincare journey

Beth's love for natural skincare began at a young age as she gathered ingredients from the kitchen cupboard to formulate skincare at home.

Fast forward a few years, Beth became a Natural Beauty Therapist, qualified skincare formulator and skincare guru with over 15 years' experience in the beauty industry. And that includes owning her own high-end beauty salon for nearly 10 years before falling really ill with IBD.

At the time of Beth’s IBD treatment, she had formulated the Nourish Overnight Mask for herself to treat her incredibly sensitive and dry skin. This skin-loving mask is packed with shea butter that intensely boosts moisture.

Intense ingredient research showed Beth that chamomile water was a real game-changer in soothing sensitive skin. So she made chamomile water the main ingredient in her next product launch, the Recovery Face Cream.

Eco refill of vegan hand and body cream being poured into recyclable bottle

Nourish overnight mask organic balm on a product stand

Organic and vegan skin saviour balm on a bathroom stool

About the brand

It wasn’t just Beth’s skin that loved these creations. It was friends and family too. And then friends of friends.

Beth's beauty salon customers were also given exclusive access to her skincare range. And due to its amazing reception and popularity, BAO was officially born in 2018.

What do we love? →

Happy & healthy skin

Our products work in harmony with each other to balance, repair and protect your skin’s barrier. Leaving you with happy, healthy skin and a skin-confidence.
Mood uplifting skincare

Aromatherapy is our passion. Pure natural scents from essential oils are used for specific purposes in our skincare but also take your senses on a journey.
Happiness guarantee

We're so confident that BAO will nourish, hydrate and soothe even the most sensitive skin. But if you did have a reaction, then we will of course refund you in full.

About BAO