Pronounced: BAY-O, which stands for Beth's Aromatherapy Organic.
BAO Journey
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BAO Brand
BAO Skincare is a brand built on the belief that skincare should be simple, effective, and kind to both skin and the planet. Every product is carefully crafted with organic, natural ingredients, designed to nourish even the most sensitive skin.
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BAO Founder, Beth
Founded by Beth, who created the brand from her personal experience with skin sensitivity, BAO has grown into a trusted name for those seeking clean, ethical, and sustainable skincare. Now, in an exciting new chapter, BAO Skincare has been passed into the hands of Emma
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BAO Owner, Emma
Emma shares the same passion for quality, integrity, and conscious beauty. With Emma at the helm, the brand continues to uphold its founding values while expanding its reach and vision for the future.
Hi I'm Emma
I am on a mission to make as many people's skin happy and healthy as possible
My journey with BAO began with a simple thought—what we put on our skin matters. I discovered BAO, fell in love with the products, and connected with Beth’s story.
When I heard BAO was closing, I couldn’t let it go. Believing in its values, I stepped in to keep it alive. Now, as the owner, I’m committed to simple, effective skincare made locally in Dorset. The future is bright, and I can’t wait to share it with you!
Beth's Story
BAO was founded by natural skincare expert Beth Coldrick. Beth drew on her expertise and personal health experiencea to create a skincare range for skin effected by medications, chemo or steroids and products that deliver noticeable results.
Life in Australia
During her early twenties, Beth spent four years soaking up the nourishing and holistic way of life in Australia. Back then, natural skincare wasn't in the limelight in the UK as much as it is today but it was incredibly popular down under.
Beth’s health journey
Beth lived with the awful symptoms of Ulcerative Colitis and Crohn’s Disease for many years. For those who don’t know, Ulcerative Colitis and Crohn’s Disease are inflammatory conditions that affect the bowel. In short, it’s known as Inflammatory Bowel Disease (IBD) and it’s absolutely draining on the body.
Beth’s skincare journey
Beth's love for natural skincare began at a young age as she gathered ingredients from the kitchen cupboard to formulate skincare at home.
Fast forward a few years, Beth became a Natural Beauty Therapist, qualified skincare formulator and skincare guru with over 15 years' experience in the beauty industry. And that includes owning her own high-end beauty salon for nearly 10 years before falling really ill with IBD.
About the brand
It wasn’t just Beth’s skin that loved these creations. It was friends and family too. And then friends of friends.
Beth's beauty salon customers were also given exclusive access to her skincare range. And due to its amazing reception and popularity, BAO was officially born in 2018.