Pronounced: BAY-O, which stands for Beth’s Aromatherapy Organic.
BAO was founded by natural skincare expert Beth Coldrick. Beth drew on her expertise and personal health experiencea to create a skincare range for skin effected by medications, chemo or steroids and products that deliver noticeable results.
Beth's Story
Life in Australia
During her early twenties, Beth spent four years soaking up the nourishing and holistic way of life in Australia. Back then, natural skincare wasn't in the limelight in the UK as much as it is today but it was incredibly popular down under.
Beth’s health journey
Beth lived with the awful symptoms of Ulcerative Colitis and Crohn’s Disease for many years. For those who don’t know, Ulcerative Colitis and Crohn’s Disease are inflammatory conditions that affect the bowel. In short, it’s known as Inflammatory Bowel Disease (IBD) and it’s absolutely draining on the body.
Beth’s skincare journey
Beth's love for natural skincare began at a young age as she gathered ingredients from the kitchen cupboard to formulate skincare at home.
Fast forward a few years, Beth became a Natural Beauty Therapist, qualified skincare formulator and skincare guru with over 15 years' experience in the beauty industry. And that includes owning her own high-end beauty salon for nearly 10 years before falling really ill with IBD.
About the brand
It wasn’t just Beth’s skin that loved these creations. It was friends and family too. And then friends of friends.
Beth's beauty salon customers were also given exclusive access to her skincare range. And due to its amazing reception and popularity, BAO was officially born in 2018.