Because beauty doesn’t fade — it evolves.
For every woman over 50 who knows that true beauty comes from within — but also wants to look and feel her absolute best — this one’s for you.

Forget the pressure of “anti-ageing” marketing. Let’s focus on pro-ageing. It’s not about reversing time; it’s about taking care of the skin you’re in and helping it glow at every stage of life.

WEAR SUNSCREEN EVERY DAY

Yes, you’ve heard it before — but that’s because it’s that important.

  • UV rays are the #1 cause of fine lines, wrinkles, pigmentation, and even skin cancer.
  • Opt for SPF 30 or higher with broad-spectrum protection (UVA + UVB).
  • Avoid sunscreens with fragrance or perfume if you have sensitive skin.
  • Wear sunscreen rain or shine — UV rays still penetrate clouds.
  • Reapply throughout the day if you're outside or sweating.
  • Top tip: Always apply sunscreen to the backs of your hands — dermatologists say hands give away your age!

Choose the Right Cleanser and Moisturiser

As we age, skin often becomes drier and more sensitive, especially post-menopause. Choosing the right products is essential.

  • Oily skin? You're lucky — it ages slower! Try Refreshing Face Wash for a gentle cleanse.
  • Dry or sensitive skin? Use Nourish Urself Cleansing Balm to hydrate as you cleanse.
  • Morning hydration: Use Recovery Face Cream for a lightweight, plumping glow.
  • Evening nourishment: Try Restorative Beauty Oil for deep hydration and skin repair overnight.

WHAT TO DO IF YOUR SKIN IS DRIER THAN THE SAHARA DESERT

Dry skin is common after 50. Here's how to manage it:

  • Avoid hot water; use lukewarm instead.
  • Stick to oil-based or creamy cleansers like Nourish Urself Balm.
  • Use hydrating products rich in hyaluronic acid like Hydrating Rose Mist — it binds to water and keeps skin plump.
  • Don’t forget to moisturise twice a day, and layer oils at night for maximum hydration.

Exfoliate Gently and Regularly

Exfoliation = smoother, brighter, more radiant skin.

Use Radiance Face Scrub every other night to lift dead skin and boost glow.

For the body, Luminosity Body Scrub removes flaky skin and boosts circulation.

Think of exfoliating like vacuuming for your face — it clears the surface so your products work better.

Moisturise Beyond Your Face

Your body needs love too, especially in winter.

  • Ditch harsh soaps. Use Reviving Body Wash (free from SLS and sulphates).
  • Apply Reviving Body Cream right after the shower to lock in moisture.
  • For deep body hydration, Healing Body Oil is divine — smooth, nourishing, and comforting.

Fall in Love With Facial Oils

Oils can feel luxurious, grounding, and give your skin a radiant boost.

  • Use Restorative Beauty Oil at night to deeply hydrate, soothe, and rejuvenate.
  • Don’t forget: it’s perfect around the eyes too (see below!).

DO EYE CREAMS REALLY WORK?

Here’s the truth: you don’t need a separate eye cream.

The skin around your eyes is thinner, yes — but a good moisturiser or oil can do the job.

  • Recovery Face Cream, Restorative Beauty Oil, and Nourish Urself Balm are all gentle enough to use around the eyes.
  • Beth’s tip: “I’ve used these around my eyes for years, and at 38 I barely have any lines.”